The Historia Supellexalis: "I" for Italy
...Individuals such as the Torino trio Gatti, Paolini & Teodoro who sought to transform the sitting experience through contemporary applications of traditional methods for contemporary needs, and which led to the development of a chair for the Zanotta of Nova Milanese that is and was but a sack, but is also an awful lot more; individuals such as the provocateur and fomentor Sottsass who having uncovered the treasures of Memphis persuaded the ancient phaesporia Artemide to assist him with their distribution, a distribution whose retelling is and was infinitely more successful and profitable than the actual distribution...
