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IMM Cologne 2018 High 5
Designer | 19.01.2018

IMM Cologne 2018: High Five!!

In his 5th century BC text "The Art of War", the Chinese military strategist Sun Tzu notes: There are roads, not to take. There are armies, not to attack. There are towns, not to besiege. There are terrains, not to contest. There are ruler's orders, not to obey.1 Were Sun Tzu's metier the furniture fair rather than the warfare, we feel certain he would have added: There are objects, not to produce. IMM Cologne 2018 is awash with such. It's not IMM's fault; rather is endemic of an industry

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