In 1968 the East German designer Rudolf Horn opined that "the changed tenor of industrial production in the socialist society, in relation to its task of satisfying cultural needs on a mass scale, raises the question of how despite mass production the consumer can realise an individual [domestic] environment, and in addition forces us to consider the problem of how the cultured personality can creatively contribute to the design of their immediate surroundings."1 How indeed....? It was,
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