For reasons known only to the IMM 2016 organisers the numerous segments composing the "Talents" section - that section of IMM Cologne devoted to younger designers and design students - have been scattered thought the exhibition halls. In past years they were, generally, all collated in one hall, which was all very pleasant, convenient and social. This year it is a bit here, a bit there, bit over there. And even when they do appear in the same exhibition hall then in a completely unrelated,
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Presumably for reasons of brand unity the German Design Council's D3 Design Talent Contest for young designers has been renamed the Pure Talents Contest: a name that connects it with the very successful Pure segment - Pure Village, Pure Editions, Pure Startup - Cologne Trade Fair introduced to IMM furniture trade fair a couple of years ago, and also creates a nice link between those, generally, more contemporary producers in the Pure segment and the, generally, more contemporary young
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