Ask most people to name a Danish furniture designer and they will probably reply Verner Panton or Arne Jacobsen. Ask them to name a Swedish furniture designer and the answer will probably have four letters - three of which are vowels. Flat pack furniture is in itself no bad thing, but it is a little bit sad when a country that has so much furniture design talent to offer, is represented in the public consciousness by a universal brand. Sweden are the partner country at this year's Vienna
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