When we spoke with Vitra's Chief Sales Officer Josef Kaiser at NeoCon Chicago he told us that at "Orgatec 2016 we will be trying to be more interesting for architects, without losing the focus on the dealers, which will be challenge, but one we’re looking forward to, not least because this year we have our own hall" What that meant in practice could be experienced in Hall 5.2 at Cologne Messe. Or in the Vitra Messe - Vitra Trade Fair - as we've taking to calling it, seeing how it was,
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