One of the principle motors of the development of new products is new materials: stone famously ceding its primacy to bronze, which in turn ceded to iron... to .... to .... to .... plastics; new materials not only allowing for new forms of objects, but for objects with new functionalities, new properties, new purposes, and thus objects both reflective of the new needs of a continually evolving society and also allowing those needs to be not only met but, ideally, exceeded, thus contributing to
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