Aside from the, inevitable, consolidation the main theme at Milan Furniture Fair 2019, and the one which occupied us much more than that which was on show for our perusal, is/was the international furniture industry's increasing hunger for data; a hunger which embodied itself at Milan 2019 in a exponential surge in the number of manufacturers requiring potential stand visitors to either pre-register, submit a business card or have their Fair ticket scanned before being allowed onto the stand.
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Although the public face of Vitra is unquestionably their "Home Collection", for decades the backbone of the company has been their office furniture division. Consequently a central feature of Vitra's daily work involves developing new approaches to office design and attempting to predict what will be important for office workers in the coming years. In 1991 Vitra commissioned the designers Michele de Lucchi, Ettore Sottsass and Andrea Branzi to develop some plans for future office design.
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Dioscuri Tavolo by Huub Ubbens und Michele De Lucchi for Artemide Although we'll probably always have problems with design and branding Awards, we do appreciate the value and importance that many of them represent. And so congratulations from us to Italian lighting designer and (smow)partner Artemide for first place in the category "Design Brand Home and Living" at the 2009 German "best brand" awards. The "best brand" awards assess not only the market position of a brand but much more the
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