A couple of years ago we stood in a branch of a major German electronics chain in disbelieving silence. An electric pasta cooker. Disbelief turned to sorrow. An electric pasta cooker. With a 24 hour programmable timer. After 85 million years man had reached and passed the zenith of his evolution. We now found ourselves on the downward spiral back to the pond. Sorrow turned to loneliness. The experience did however highlight for us the paradox of a career as a product designer. You're
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