Fantastical Investments by Droog and Metahaven

As if it wasn't hard enough to keep up with the various project strands that twine together to form Droog. They've launched an imaginary brand. We did consider marking the moment by penning an imaginary post. But that would be to completely miss the point. Again. Created from the Moscow leg of the Droog Lab "Here, there, everywhere" project, Fantastical Investments is both a response to consumer habits in Russia and a vision of how the world of the future could look. The Droog Lab team