One of the oldest and most rigorously applied global corporate identities is without question the use of the colour orange by the Dutch. The "Orange" in "The House of Orange" may have arrived by accident of marriage, but the Dutch instantly recognised its value and since the 16th century have ensured that everything, but everything, with even the vaguest relation to Nation and/or royal family is identified by a uniform colour. Even going so far as renaming the towns where they built their
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