At the risk of getting political, the term "neoconservative"/"neocon" hasn't always had the best reputation, especially not in Europe where its connotations of American supremacy through military force has long made it a subject for suspicion, intrigue and popular rejection. Thus for us it is all the more amusing that one of America's main contemporary furniture trade fairs should be "NeoCon". The imagery the name conjures up easily keeping us amused for the duration of a transatlantic
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