If swarm intelligence describes natural systems where individuals pool their resources for the benefit of the community, then Big Data can be considered a form of swarm intelligence appropriated by commerce: where commerce pools individuals' resources, their data, for the benefit of commerce. In both swarm intelligence and Big Data the individuals involved are, largely, unaware of the extent of the interaction and resource pooling. Whereas however birds, bees, fish and ants needn't be aware of
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