A few weeks ago in our post on the opening of the Droog Lab exhibition The New Original in Guangzhou, China we noted, "....knowing Droog we’re fairly certain that “The New Original” will be presented in Europe before too long. " Droog didn't disappoint and the objects were displayed in Milan as part of the show "Droog 20+, Up to a beautiful future", 20 years of Droog celebrated by looking forwards rather than the more conventional backwards. The background idea to The New Original is
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In a recent idle moment, we got to thinking.... if the Chinese - at least according to popular perception - just keep copying design ideas from others. Why don't we copy their designs? That'll teach them! We reasoned. A reasoning which of course brought home just how pointless the idea was. It would't teach no one nowt. The cheeky dogs at Droog Lab however have copied Chinese designs. But not out of revenge, rather as an exploration of the possibilities presented by copying. "The
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