One of the first design rules everybody learns is Louis H. Sullivan's 1896 proclamation that that "form ever follows function, and this is the law." Only later do you begin to appreciate that "function" isn't a given but has to be defined if "form" is to be able to meaningfully follow it. Only much later do you appreciate the complexities in defining "function". With Nike: Form Follows Motion the Vitra Design Museum, Weil am Rhein, explore the (hi)story of Nike, design at Nike and also
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