"We are children of the age of the steam engine, the telegraph and electricity. We have turned our backs on the beautiful, and that is why we no longer understand it", bemoaned the Dutch draughtsman, designer and educator Johannes Ros in his 1904 text "Het doel" [The goal/target/objective] How Johannes Ros and his contemporaries attempted a return to the beautiful, indeed what was understood as beautiful in the Netherlands at the turn of the 19th/20th centuries, and for all the particular
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