Back at Saloni Milano 2010 Ronan Bouroullec told us about his feeling that the internet and new technology could, perhaps even should, eventually, replace the resources and time invested – and ultimately wasted – every year in an event such as Milan Furniture Fair.
In 2013 everyone’s favourite German conceptual contemporary furniture manufacturer Moormann, have made the start.
And in doing so proved that even from the pastoral calm of Aschau im Chiemgau, one can still be part of the Milan madness.
In our conversations with Moormann ahead of Milan they told us we could “look forward” to what they were organising in place of their regular Saloni Milano stand.
Which is a nice line in modest understatement one dosen’t normally associate with Moormänner…..
For rather than investing in the faltering Italian economy, Moormann have created a celluloid masterpiece!
To make things easier we’ve embedded the film here. The original can be found at: www.youtube.com/watch?v=Z8GwMxAsHnc
Tagged with: Moormann