We’re fairly certain we posed this question last year – but proudly do so again.
Is Milan Design Week still relevant – or is it just a big waste of time, money and resources?
The question raises its head because we are currently sitting here planning firstly if we’re going to go and secondly if so in what sort of numbers and with what aims.
Last year we collected a few opinions on the purpose and function of Milan Design Week and Salone Milano- and among other comments Ronan Bouroullec mused over the sense of the resources invested and James Irvine echoed one of the most common complaints: the cost of accommodation!
Both of which struck a real chord with us.
But no one we spoke with last year, honestly no one, indicated any intention of planning to give up on their annual spring break in Lombardy.
And us?
Our stomach tells us that encouraging Milan Design Week is like encouraging the driver of a truck with no brakes to accelerate down a narrow alpine road.
But on the other hand…..
We’ll keep you updated on what we decide – and you can let us know what you think in our facebook discussion: Is Milan Design Week still relevant?
Salone Milano: Busy, and always lovely weather - but is Milan Design Week still relevant?