When USM Haller last exhibited at Orgatec we were still in Kindergarten and our only experience with interior design was the wonderful shapes one could create on walls with wax crayons.
12 years later and not only have we discovered that marker pens are much better suited to drawing on walls, but USM Haller have returned to Cologne and Orgatec.
One of the real joys of the USM Haller system is that it has remained unchanged over the decades.
Units bought 20 years ago can be extended with current parts, and in 20 years time you will still be able to combine a new unit with the one your grandfather bought.
What changes is the accessories, the colours and especially the perception of the consumers as to what can be achieved with System USM Haller.
Trends belong elsewhere.
But that’s OK, because we’ve never been interested in trends – just in quality design.
In addition to presenting their 3 re-launched colours and innovations such as book/folder supports, USM Haller also displayed a new option with their height adjustable KITOS desk system and launched their new iPhone App.
We know, a USM Haller iPhone App – they’ll be on Twitter before you know it.
In the chaos of marketing hype and and senseless buzzwords that pollute the air at shows such as Orgatec – USM Haller is a genuine oasis of calm and proportion.
And the proof that one doesn’t need big name designers and an endless line of new products to remain contemporary.
Which is lovely.
Below a few impressions from USM Haller at Orgatec 2010
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