Because the design world is incredibly vain, supercilious and conceited, Milan is a often a lot more about showing off than showing new products.
And this year if you don’t have an iPhone with all the latest Milan design week Apps, you might as well stay at home.
We don’t posses anything made by Apple, nor can we imagine a time when we will, we are however not immune to the vagaries of the design world and so over the course of the next few days will introduce you to the most important iPhone Apps for Milano 2010.
With the "Volcanic Cloud Predictor" App - (V.A.C.) - iPhone users can now utilise traditional Icelandic mysticism to help calculate the risk of being caught up in a volcanic ash cloud.
Simply insert the stand number of the producer that you plan to visit and the approx time/duration of the trip and the Volcanic Cloud Predictor will generate the risk of you not being able to leave the stand due to an invisible yet harder than steel cloud of toxic ash and dust.
“Volcanic Cloud Predictor” is available from the iPhone store for Euro 1,98
