Because the design world is incredibly vain, supercilious and conceited, Milan is a often a lot more about showing off than showing new products.
And this year if you don't have an iPhone with all the latest Milan design week Apps, you might as well stay at home.
We don't posses anything made by Apple, nor can we imagine a time when we will, we are however not immune to the vagaries of the design world and so over the course of the next few days will introduce you to the most important iPhone Apps for Milano 2010.
A regular problem in Milan is losing track of which Moleskine notebook is yours while relaxing with fellow design fans over a sponsored Espresso. Suddenly Maarten Baas' new work is inspiring rather than revolutionary,Philippe Starck's latest chair revolutionary as opposed to awe inspiring or the latest Karim Rashid is awe inspiring not brilliant. The consequences of such an unintended "Moleskine Swap" on the social standing and credibility of the victims can be far-reaching.
Fortunately there is now "MoleskineTracker" App. Simply insert your signature adjectives, adverbs and superlatives and the "MoleskineTracker" will scan all Moleskines within a 20 metre radius to find the one that contains your own, unique cutting criticism of the latest designs.
"Moleskine Tracker" is available from the iPhone store for Euro 25,00
