DMY Berlin: be Berlin(1)

Berlin didn’t become the pulsating metropolis its is by blithely doing what everyone else does.

Oh no, Berlin became Berlin because it was Berlin.

And now so that we all can bathe in wonder of what “Berlin” means, the city marketing authorities have started an education programme, “be Berlin“, in which they instruct us all how we too can be like them.

And in conjunction with the DMY design festival, (smow)blog can exclusively reveal a few secrets as to how you too can “be Berlin”

be Berlin Tip 1: Let your dog drive

In Berlin dogs drive delivery vehicles – which gives them meaningful employment and frees up the delivery drivers to solve more pressing problems. The end of the Cold War has its roots in this unique Berlin arrangement.

And so go on, let your dog drive, and “be Berlin”.

be Berlin Tip 1: Let your dog drive