smow in Milan: Ronan and Erwan Bouroullec

We at (smow)blog make no secret of our admiration for the work of Ronan and Erwan Bouroullec and so were especially delighted to receive confirmation of the “new” projects they will be displaying at the Salone Mobile in Milan.

In addition to their Vegetal Chair for Vitra and Clouds for Kvadrat, both of which we have already mentioned, les frères Bouroullec will also be premiering their Quilt sofa for Established & Sons and Steelwood coat hanger for Magis.

For us the real charm of the four projects is that they wonderfully demonstrate the versatility and capabilities of Ronan and Erwan Bouroullec without being mutually exclusive. The clear, minimalistic Steelwood coat hanger, for example, contrasting with the playful absurdity of the Quilt Sofa.

For a designer there is nothing worse than being pigeon-holed or “typecast”and nothing more fatal than falling into the trap of always repeating the one successful design.

At the end of the day Barbra Cartland is not the perfect role model for a young designer.

Ronan and Erwan Bouroullec, however, have once again demonstrated that there is little danger that there work will become predictable and tiresome.
And we can’t wait to take a closer look at the Quilt Sofa.

Vegetal by Ronan and Erwan Bouroullec for Vitra

Quilt Sofa by Ronan and Erwan Bouroullec for Established & Sons.

Clouds by Ronanan and Erwan Bouroullec for Kvadrat

Steelwood Coat Hanger and Chair by Ronan and Erwan Bouroullec for Magis