smow in Milan: Moormann

As our old snowboard buddy used to say “Beaten tracks are for beaten men”.  And as everyone who deliberately strays from the conventional path knows sometimes you push it too far, take too many risks, lose control, break several limbs, are out of action for months and must begin all over again.

Or if you know what you are doing,  the conditions are right, you have the talent and just that pinch of luck you might just have the ride of your life  – a ride that leaves you longing for the same, just better.

All it takes is the bravery to throw yourself into the unknown.

Moormann in Milan

Life is a lot like snowboarding and one man who has the talent, knows what he is doing and has the courage to follow his convictions is Nils Holger Moormann – and that’s one of the reasons smow is so happy to work with Moormann.

Here in Milan Moormann are showing exclusively new products – and an  exceptionally ropey collection at that.

Naturally not in a negative way, rather a large part of the a collection focuses on rope and the use of rope as a supporting and strength providing element.

Strammer Max by Max Frommeld for Moormann

Strammer Max from Max Frommeld, for example, is a stool – the stability and support for which comes from the tightly wound rope between the two legs. If you use a newspaper,a wooden spoon or a gold bar you are hiding from the tax man is left up to you. Nils Holger himself employs a a similar concept with his Kampenwand table, albeit here all the fixings come supplied.

Moormann do, however, also have a couple of non-rope products. Steckling by Takashi Sato is a wonderfully innovative coat hanging system and Liesmichl by Nils Holger Moormann is a truly wondrous side-table – but we’ll let the designer himself explain why.

The complete Moormann range can of course be ordered through smow – and if you don’t see what you want just ask; if you don’t ask you don’t get and if you don’t take risks you don’t know what you might be missing.