smow in Milan: A stolen moment

smow in Milan - metro advertising

Taking photographs in a moving underground train is not as easy as it looks :)

But we think we just about managed it…

The text on the sign says “C’e la crisi?  No, c’e il Salone!”

Which roughly translated means: “Is it a crisis? — no its Salone!” ; the main PR angle of the exhibition organisers being “Crisis…what crisis?”

For us in the (smow)blog team the only crisis at the moment is the length of time we have to que to get coffee here in the press room….