smow in Milan

Enjoy the Salone Internazionale del Mobile with smow

Only a week to go and then Europe’s most prestigious furniture trade fair opens it doors. The Salone Internazionale del Mobile in Milan is the meeting point for designers, producers and those who aspire to such.

And for the first time (smow) will also be in the Lombardy capital.

While the (smow)bosses peruse the fair and negotiate with suppliers the (smow)blog team will be scouring the city for the best, the worst, the most curious and the most entertaining stories and photos.

In addition we have a few surprises planned, but more on them later.

In addition to the Salone itself we will also be attending the accompanying international lighting exhibition Euroluce, and SaloneSatellite – the showcase for young, up-and-coming designers.

And as if all that were not enough we will also be sampling the delights of the Public Design Festival, in the words of the organisers “a festival dedicated to public spaces, and to how they are conceived and designed, or, on the contrary, neglected.”

Then there are the fringe events, installations and cocktail parties.

We simply can’t wait.

In addition to regular updates here in the (smow)blog we will also be Twittering like old women. For all the titbits and gossip simply follow smowblog

Moormann on the way to Milan. smow will be travelling in a little more comfort