Reliability and Solidity. For the journalists at German management magazine brand eins these are the two main virtues a company needs in times of global recession; and in this context their March edition includes a report over USM Haller. The Swiss-based company is globally known for its “System USM Haller” modular furniture, an endlessly extendable furniture system based around the USM Haller chrome-plated brass ball. A ball that is considered so iconic it is even included in the MoMA New York contemporary collection. For brand eins USM Haller stands out because the company continually grows yet resists spectacular innovation; rather, USM managing director and owner Alexander Schärer deliberately maintains a tight rein on the portfolio and extends the System, gradually always and according to a considered, long-term plan. And so although Schärer freely expects a reduction in turnover in 209, it should not threaten the existence of the company. And so confident is Schärer that in 2009 USM Haller will open two new salesrooms.
Just as durable as the company and its concept is the USM Haller furniture itself. With its almost endless lifespan, numerous options for extending and altering the units and the fact that new features pass perfectly onto existing articles, System USM Haller is not only ingenious, but user-friendly. And with its high appreciation levels amongst existing customers and design enthusiasts alike, well looked after USM Haller furniture can maintain its value over time. And so as a long-term investment System USM Haller has two advantages over shares or property portfolios. Reliability and Solidity …
